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Is It Still Worth It for Brands to Spend $5 million on a 30 Second Spot During the Super Bowl?

Is It Still Worth It for Brands to Spend $5 million on a 30 Second Spot During the Super Bowl?

The cost of a 30-second Super Bowl commercial is a hefty one. According to NBC, it costs an average of $6.5 million for a single ad slot. This is an incredibly high price to pay for just a few seconds of airtime, but is it worth it? Does it still have any impact, especially since …

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