The National Hockey League is one of the biggest sports industries in North America. In fact, it makes over $5 billion USD in annual revenue.
Recently, Sportico released its valuations of all 32 NHL clubs. It broke down each team’s revenue, team-related businesses and individual team values to determine a total value for every franchise.
Media Rights
The media rights of the NHL are worth hundreds of millions of dollars a year to both the league and the teams. There are two major sources of this money – broadcast television and legal sports betting.
The NHL has recently partnered with multiple broadcasters, including ESPN (more broadly, the Walt Disney Company) and Turner Sports (more broadly, Warner Media). Each partner brings visibility to hockey games that otherwise would be buried in a sea of other sports.
While overall viewership for the NHL generally falls behind other sports, the league has a younger audience that is known to be more engaged. This makes it easier for ESPN and WarnerMedia to target them with streaming services that feature the NHL.
This has resulted in a number of new deals for the NHL. For example, the league has signed a seven-year deal with ESPN, paying them over $400 million a season. This is a big deal for the NHL, because it doubles their TV revenue and gives them more money to spend on other things.
Additionally, the NHL has a deal with ESPN+, allowing fans to watch live games on that service. This is a great move, especially for younger audiences that are more likely to be on the lookout for sports.
However, there are some issues with the deal. For one, the deal limits fans to only 75 games per season on ESPN+. This will make it harder for the Islander, Rangers and Devils to play games on their own network.
Another problem is that this will only be available on a subscription service, which will put it out of reach for many people who don’t have one. It will be more expensive to watch an NHL game than it is to watch the NFL or MLB.
The NHL’s national TV contract with NBC is worth $190 million a season, but this deal will double that. The deal also includes the league’s international broadcasts and a new out-of-market streaming package that will give fans a chance to watch NHL games in the U.S. This is a huge jump in TV revenue for the league, and will be a sign of growth in the future.
Sponsorships
The NHL and NBA are the most popular sports leagues in North America. These leagues are worth billions of dollars each year, and that’s before we factor in their sponsorships.
One of the most difficult things to do when looking at sports sponsorships is figuring out what their value is. This is because sports are unique in that they are incredibly diverse. In order to value a sponsorship, you need to understand the unique mix of assets that make up the property. You also need to look at the brand value of the property and the audience segment it’s serving.
A good place to start is to identify what you want to accomplish by incorporating sponsorship into your marketing strategy. For example, you may want to increase your reach in the local community.
Another thing to consider is the size of your budget. This is important because it will determine how much money you can spend on a sponsorship.
Sponsorships are a great way to gain backlinks to your website, and social media mentions. These are beneficial for your business in that they can help to build brand awareness and reputation, which will lead to sales.
The amount of sales that come from a sponsorship will depend on several factors, including how effective the sponsorship was at boosting unaided brand recall. The most common approach is to tie the spending on a sponsorship to measures of unaided awareness and propensity to buy.
In addition to this, it is a good idea to evaluate how the sponsorship is impacting your company’s short-term business performance. This will help you to determine whether it is worthwhile to invest in it or not.
If you aren’t sure how much a sponsorship is worth, you can use a rate calculator to get an estimate. These calculators will usually give you a rough ballpark figure of how much you can expect to earn from a video, but it is best to do your own research before using one.
Once you have a clear understanding of the value of your sponsorship, you can begin to negotiate with potential sponsors. This will ensure that you are able to achieve your goals and maximize the benefits of the sponsorship.
Real Estate
The NHL is one of the world’s premier sports leagues, and it’s worth a lot of money. It’s the most popular sport in the United States, and it has a strong international fan base that’s second only to soccer. It also has a lucrative television deal with ESPN and Turner that averages $625 million per year.
Despite the lingering pandemic, NHL team revenues have been on the rise. In fact, the average franchise value has jumped to $865 million, a 32 percent increase from last year. This is the biggest jump since 2013, when the NHL signed a massive Canadian television deal.
This increase has been attributed to the growth of the Vegas Golden Knights and Seattle Kraken, which contributed $500 million and $650 million, respectively. It’s also because of a new TV deal with ESPN and Turner, which will earn the league an additional $600 million.
Aside from the television deals, the NHL’s revenue comes from a number of different sources, including merchandise sales and licensing agreements. Those are the most obvious, but the NHL also makes money off of its trademarks, player photos and brand affiliations.
Other factors that contribute to the league’s success include its ability to generate media coverage and fan engagement, which has been on the rise in recent years. The NHL also has a strong social media presence and has been making moves to expand its reach overseas.
Ultimately, these factors and others help make the NHL a profitable entity for its owners. For example, the NHL is a leader in monetizing its intellectual property. It’s the largest sports licensing company in North America, and it has signed a number of deals with companies that manufacture items under its name.
As a whole, the NHL is worth about $32.4 billion, which is more than the NBA and NFL combined. While it’s impossible to know the exact value of each individual NHL franchise, Sportico calculated their revenue using data from industry sources and reports, as well as interviews with experts and those who know hockey finances best. This information was matched to Sportico’s valuation of team value, which includes the team’s revenues, plus related businesses and real estate.
Team-Related Holdings
The National Hockey League is one of the biggest sports leagues in the world. It has an estimated annual revenue of $5 billion, which is primarily made up of television revenue, gate receipts, and licensing royalties. Its popularity among fans also attracts millions of dollars in economic activity, including tourism.
The league is not as profitable as some of its competitors, such as Major League Baseball or the NBA. But it is still worth billions of dollars to owners.
Team-Related Holdings
The NHL’s team-related holdings include assets held by franchise owners that are separate corporate entities and government-assessed real estate. They include arenas and training facilities, as well as the NHL’s interest in regional sports media.
Some of these assets have value because of their association with the hockey team. For example, the Washington Capitals own a stake in NBC Sports Washington and a minority interest in Monumental Sports Network. These are valuable investments because they can be used to market the team and its brand in new markets.
These types of assets also can be sold to other teams or investors. In addition, these assets are often redeemed when the team is sold or if it becomes too financially burdensome to maintain.
Owners of NHL teams are often rich individuals who have a knack for business. Some of the most successful owners in the league include Tom Gaglardi and Francesco Aquilini, both of whom own the Vancouver Canucks.
The Pittsburgh Penguins owner Mario Lemieux is another of the top owners in the NHL. He is also a member of the NHL’s board of governors and a part-owner of the Winnipeg Jets.
Other owners with a strong business background and a passion for hockey include James Harris, the owner of the Chicago Blackhawks, and Tom Dundon, who owns the Carolina Hurricanes and PNC Arena. Both men were active hockey players before they acquired their teams, and both are passionate about the sport.
The value of team-related holdings is largely influenced by the strength of the hockey league itself and its potential for future growth. For example, a team that has won a Stanley Cup in back-to-back seasons or three straight finals can quickly boost its value. In addition, new TV deals with ESPN and Turner have boosted the league’s overall valuation.
