The cost of a 30-second Super Bowl commercial is a hefty one. According to NBC, it costs an average of $6.5 million for a single ad slot.
This is an incredibly high price to pay for just a few seconds of airtime, but is it worth it? Does it still have any impact, especially since viewership is down?
They’re unique.
There’s no other TV advertising opportunity that has the same potential to reach and influence audiences like the Super Bowl. It puts advertisers in front of a huge, concentrated audience and gets additional attention through news coverage, viral campaigns and social media commentary about the commercials themselves.
In an age where people are constantly distracted and TV shows get canceled on a dime, there’s something special about a 30-second Super Bowl commercial. Companies spend millions of dollars to air one during the game, which means they’re getting an extra shot at their audience’s attention.
And the ads themselves are often so unique that they can be remembered decades after they aired. That’s because they’re crafted with an emotional arc, expertly paced, and often come with a star cameo.
Some of the most memorable Super Bowl commercials have been created by ad agencies with deep experience in storytelling. It’s a rare talent. The best commercials tell a story in a way that catches viewers’ attention from the beginning, keeps them engaged throughout and leaves them feeling good about the brand they’ve just watched.
It’s why brands can pay anywhere from $5 million to $7 million for a single 30-second spot during the Super Bowl. The average cost for a Super Bowl commercial has increased steadily since 1970, when it was only worth $37,500, according to AdAge.
The cost has also risen every year, with the 2023 Super Bowl set to break the record for most expensive Super Bowl commercial. The price tag will likely be at least $6.5 million, up $1 million from 2021.
And while the cost of a Super Bowl commercial is always increasing, it’s still worth it to brands for the exposure and brand building it can provide. It’s a chance for them to stand out from the competition and show that they’re serious about their products and services. Plus, the ad will be remembered for years to come, which is why it’s one of the most expensive and valuable forms of advertising.
They’re funny.
The Super Bowl is an annual championship football game between the top two teams of the National Football League (NFL). But the game is much more than just the football that is played on the field. It is also a cultural phenomenon that attracts millions of captive viewers around the world, all of which is why companies spend millions of dollars to promote their products.
Advertisers use the commercials during the Super Bowl to grab the attention of people who would otherwise not watch the game. These ad campaigns are often designed to be funny and memorable, which can help to increase brand recognition and get people to remember the product or service that was advertised.
A 30-second Super Bowl ad costs a lot of money to run, and it has risen significantly over time. In 1967, a Super Bowl ad cost $42,500; this year it costs $7 million.
There are a lot of reasons for this increased price tag, but the biggest one is probably that these ads are more effective than ever before. With so many other things in the world vying for your attention, it’s important to stand out from the crowd, and a 30-second ad can really do that.
Ultimately, however, it’s up to the advertising company to decide whether or not the Super Bowl is worth their time and money. While the ad is only on for 30 seconds, it can still be viewed by millions of people, and that exposure will have lasting effects on the company’s sales.
In fact, a recent survey showed that consumers spent 641 thousand hours watching Super Bowl advertisements on YouTube, which represented a 58 percent increase from the previous year. It’s also interesting to note that the ads aren’t just aired during the game itself; they are usually publicized even further after they air, and this can help to generate even more buzz for the brand and their products.
As long as the brand continues to make good advertising and keeps their products relevant to their audience, then a Super Bowl ad is definitely worth it for them. The ad can be a great way to show off their creativity and show off how innovative they are.
They’re exciting.
The Super Bowl has become a cultural phenomenon, showcasing some of the most creative ads in advertising history. They’ve previewed major product launches (Apple’s Macintosh computer in 1984), spun up controversies (Ram using a Dr. Martin Luther King, Jr., sermon to sell trucks in 2018) and created defining commercial icons (Budweiser Clydesdales since the 1990s).
However, a 30-second Super Bowl ad can be expensive, especially if it doesn’t produce a positive ROI for marketers. The cost of a Super Bowl spot has gone up significantly over the years, and it’s becoming more difficult to justify spending so much money on such a short spot.
Despite the cost, brands still see tremendous value in these ads. They put their brand in front of millions of eyes and they generate buzz around the brand throughout the game, which can help build brand loyalty.
Even if the Super Bowl doesn’t deliver an immediate return on investment, it’s worth it to brands because it’s a once-a-year opportunity that can lead to more brand awareness and sales. That’s why a large number of marketing teams are incorporating Super Bowl ads into their campaigns.
These ads are exciting, because they’re unique and they have the ability to go viral. They’re also funny, and they can be a great way to get people’s attention.
They’re also a chance to showcase the latest innovations in advertising, and they give brands a great opportunity to test out new ideas. For example, Volkswagen recently reimagined its Force ad with a young boy trying to use the car’s remote starter as Darth Vader, proving that they can keep up with trends.
It’s no surprise that Super Bowl ads are a big deal — they’re seen by an average of 111 million people in the US this year, and they get a lot of extra attention from news coverage, social media commentary and other viral campaigns.
That’s why it’s no wonder that brands are willing to shell out a lot of money for their Super Bowl ads. And that’s why it’s important to remember that it’s not always a good idea to spend so much money on a single spot.
They’re expensive.
In recent years, the cost of a 30-second Super Bowl commercial has risen astronomically. From $42,500 in 1967 to $7 million this year, the cost of a Super Bowl spot has increased by an average of 59% since 2001, according to data from Kantar Media.
It’s hard to think of another event where an advertiser can get so much publicity. Not only do Super Bowl ads reach a massive audience of viewers, but they also have an immediate impact on consumer behavior. Often, consumers will rewatch the ads, share them on social media and comment on them on news sites.
That’s why ad buyers pay such high prices for the Super Bowl. The game’s unmatched audience and reach help to drive sales for advertisers, and it’s a big boost for networks.
Companies also use the Super Bowl as a prestige play, showcasing their most powerful brands in front of millions of people. This can be an important signal for both new and established brands.
The cost of a Super Bowl commercial has soared in recent years, and they’re expected to continue rising. In 2022, the average price for a 30-second ad was $6.5 million.
In addition, some ad spots have sold for more than $7 million in the past few weeks. This is the first time in years that commercials have hit this level, according to NBC.
Even with the rise in the price, it’s still worth it to brands to run a Super Bowl commercial, particularly with so many captive viewers. This is why so many companies will spend a significant amount of money on their Super Bowl ads this year, including Frank’s RedHot, DiGiorno Pizza and Bud Light Seltzer.
But does it make sense to spend that kind of money on a single Super Bowl ad? After all, it’s hard to imagine any other sporting event that would be worth the same amount of money.
And if you don’t think that spending that much on one Super Bowl ad is worth it, consider this: It will put your brand in front of 100 million people, and you’ll have the chance to be praised by media outlets. This is a major advantage in an age where people are yanked away from TV by streaming services and social media.
